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ABOUT US
The Sports Den is an independent retailer of all-season sporting goods. Some of
the products are: cross country skis, downhill skis, snowshoes, snowboards,
winter apparel (boots, bags, clothing), travel ski/bike racks, bicycles, exercise
equipment, tennis/racquetball equipment, swimming, camping, nutritional and
protein supplements, and sporting good rentals. The Sports Den also has a service
and repair shop.
The Sports Den is unique because their business is very weather dependent. For
that reason, the Sports Den has expanded its product line to include exercise
equipment, such as: Schwinn Airdyne bikes and Bowflexes. The Sports Den is constantly educating
themselves on current trends such as: snowboarding, snowshoeing, and various
technologies, to stay competitive within the industry.
Company History
In 1973, Denny Nelson and John Damrau started Nelson Bike and Camping on 14th
Street in Marshfield. At the time, the store focused on selling Firestone
bicycles and Jay-co pop-up campers. In 1975, Dennis Riedel began working at
Nelson Bike and Camping part-time, learning the business and starting their
cross country ski line. Eventually the store began to move more towards sporting
goods and by 1977, they got out of the camper business. In 1979, Denny Nelson
sold the business to Skip Perkins, who renamed the store to Perkins Sports and
also purchased the current store location and expanded the business. In 1998,
Skip Perkins decided to retire and there was a transfer of ownership to Dennis
Riedel, the current owner. At that time, Perkins Sports was renamed to the
Sports Den.
The Sports Den
1202 S. Central Ave.
Marshfield, WI 54449
(715) 384-8313
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HOURS:
Mon - Wed: 9 - 6
Thurs & Fri: 9 - 8
Saturday: 9 - 5
Sunday: 12 - 4 (December Only)
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Feel free to contact us with questions and/or comments.
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