Experience Local Bike Shop Care
The Sports Den is located at 1202 S. Central Ave. on Marshfield's sunny south side and we have been in business at this location since 1975! We offer quality products and service in bicycles, cross country and downhill skis, snowshoes, snowboards, swimming, skateboards, and carry a large selection of outdoor clothing. The Sports Den is also Central Wisconsin’s fat bike headquarters with fat bikes from Surly and Trek on the sales floor at all times!
Premium Bicycles, Gear, & Apparel
Shop online & pick up in store - easy peasy!
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Try an E-Bike!
We have Central Wisconsin's largest variety of e-bikes! Electric bikes amplify your pedaling power and your ability to do and see more. Trek and Specialized e-bikes make more possible. They're quick and smooth, with predictable, easy-to-control power and a long-lasting removable battery that recharges at any household outlet.
Service You Can Trust
When you bring your bicycle to us for maintenance or repair, our friendly, professionally trained technicians will assess your bike's needs and provide you with a free, no-obligation estimate. Whether your bike is in need of a minor adjustment or a major overhaul, we promise that your ride is in good hands.